Queens Wharf, Queensland

Project Overview

Queen’s Wharf is a $3.6 billion landmark development in Brisbane, and one of the largest integrated entertainment complexes in Australia comprising apartments, a hotel, casino and extensive hospitality. Covering 12 football fields, it is one of Queensland’s most significant developments. Its apartment offering at Queens Wharf Residences offers unparallelled luxury and a range of product connected to Queens Wharf’s outstanding facilities.

Jinding’s Real Estate team was engaged for the sales launch of the precinct’s highly anticipated luxury apartments across two stages. Both stages were impacted by lockdowns and restrictions associated with the COVID-19 pandemic, requiring an adaptable approach to marketing. 

Campaign Activity

• Over 100 of our top agents flew to Brisbane to thoroughly understand the product offering and the local area
• Digital teaser campaigns filmed onsite primed the market prior to the official launch
• Live streamed the VIP launch and the sales showroom in February 2020.

Campaign Results 

• 87 sales generated over three weeks for Queen’s Wharf Residences 
• 147 sales generated over four weeks for Queen’s Wharf Tower